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Airline christmas present giveaway


airline christmas present giveaway

WestJet Christmas Miracle Case Study: /p7-r9Cnyb1g.
Top countries include: US, UK, Brazil, Finland, Japan, Saudi Arabia, Germany, Russia, Philippines, Czech Republic, Mexico, France, Netherlands, and Australia 35MM views on one of the most watched viral ads of 2013 worldwide (exceeded goal of 500k by 7,000) Video received 192,500 likes.About this entry, at a time of year when flights are at capacity and stress levels run high, Canadas preferred airline, WestJet, aspired to spread the joy of the season by activating something remarkable, sentimental, and interactive for its guests and employees.On December 9 2013, the WestJet Christmas Miracle video was unveiled on WestJets page and amplified through PR and social, including promoted posts on Twitter and Facebook.Reactive Media Relations: Due to international success within 24 hours of launch, we initiated a reactive media relations strategy, fielding global inquiries, arranging interviews and monitoring coverage.WestJet announced it would provide free flights to reunite a family in polaris 480 pool cleaner troubleshooting need through its long-time partner, Ronald McDonald House Charities, once the video reached 200,000 views.It looks like they'll be booking flights soon.The 2013 video, which was posted Sunday, made quite a splash online Monday afternoon.WestJet brought joy and happiness to its guests, and employees by creating and sharing a first-of-its-kind real-time giving" experience that embodies the spirit of the holiday season.Broadcast Media Tour: After listening to top radio stations to find out what hosts wanted for Christmas, WestJet elves hand-delivered personalized gifts and media kits the day the video launched.We also armed television shows across the country with flight giveaways and offered interviews with Virtual Santa" live via Skype.Social Media: Promoted posts on Facebook and Twitter, and two WestJet blog posts, drove views of the video amongst media and consumers alike."In early August, we sat down with our friends at Studio M and started brainstorming what giving looked like at its best.
Results/ Impact: An additional.58MM views on other WestJet videos, demonstrating consumer engagement beyond this initiative WestJet grew brand awareness globally, with 235 countries having viewed the video.




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